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HRO franchises are exclusively operated by military veterans.

We believe veterans bring exceptional leadership, discipline, and community values that make them ideal leaders for local fitness and wellness programs.

No professional fitness certification is required to apply. HRO provides comprehensive training, curriculum, and operational support to all franchise operators.

The startup costs are covered through the HRO bootcamp funding platform. Investors and community sponsors contribute to fund each veteran's franchise launch.

HRO programs are designed to operate in any community — urban, suburban, or rural. As long as there is a veteran willing to lead and a community eager to participate, HRO can be established there.

Veterans have dedicated their lives to serving others. HRO is a continuation of that service — giving veterans a meaningful mission in civilian life while bringing free fitness programs to communities across the country.